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Close up of open dahlia flower with light pink center, and radiating dark pink, light pink, orange and white petals.

About Me

I'm Sarah, and I've had a passion for graphic design since my junior high school days. Although my career path took a detour due to a life-changing event, I was led back to design shortly thereafter. In 2021, I founded Autumn Dahlia 

Looking for earth friendly, human-centered branding? Ready to invest in your business and the planet? Look no further than Autumn Dahlia Creative Services. Where your experience is actually focused on you.

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A photo of graphic designer Sarah Goodell. Long, light brown hair, light brown eyes, wearing a pink tank top.

What We Stand For

Our Mission

ADCS fosters growth for socially conscious businesses through human-centered branding and ethical design services.


At Autumn Dahlia Creative Services, we're on a mission to create a better world through purpose-driven branding and ethical design services. Our vision is to inspire and empower businesses to operate with a deep sense of purpose and responsibility to society and the environment. We're passionate about partnering with socially conscious businesses that want to make a positive impact in the world. We believe that by working together, we can create a brighter future for everyone. Our commitment to human-centered design and ethical business practices sets us apart by providing powerful, authentic branding solutions that resonate with audiences on a deeper level, helping our clients to achieve their full potential.


At Autumn Dahlia Creative Services, we're not just about creating beautiful designs. We're about creating purpose-driven branding that tells a story and makes a difference. We're committed to staying true to our values and making a positive impact on society and the environment.


Join us in our mission to create a better world, one brand at a time. Let's work together to inspire and empower businesses to create positive change in the world.


Dr. Alexander Tambasica

Testimonial from Doctor Alexander Tambasica: "Sarah is an amazing artist, she shows great attention to detail in her work. Her art abilities are further enhanced by her vast understanding of marketing and the use of social media. She has been a major asset and enhancement for my book writing effort in both the military and science fiction communities! Her rates are reasonable and justified, she is worth 200% investment for her work and time."

We are committed to sustainability.

Welcome to Autumn Dahlia Creative Services, where we are passionate about creating beautiful, meaningful brands that are rooted in sustainability and social consciousness. As a human-centered and socially conscious branding studio, we understand the vital role we play in protecting the planet and creating a brighter future for generations to come.


At Autumn Dahlia, we are committed to acting as stewards of the environment by prioritizing responsible business practices and advising our clients to undertake print or package design pieces in an ethical and sustainable manner. We work closely with our print vendors to ensure that our values align and we strive to stay up-to-date with the latest sustainability initiatives through the IPCC report (Intergovernmental Panel On Climate Change), Project Drawdown, and the United Nations so you can trust that we have your back and the planet’s best interests in mind.


Our commitment to sustainability is reflected in everything we do, from the paper stocks we choose to the inks and coatings we use. We support verified supply chains such as FSC and Ancient Forest Alliance when selecting paper stocks, and we encourage the use of recycled or alternative paper stocks whenever possible. We also prioritize the use of 100% Post Consumer Waste (PCW) recycled stock to minimize our impact on the environment. When PCW recycled stocks aren’t available, we will choose an alternative tree-free option such as sugar cane, hemp, straw or seed paper.


We take air pollution seriously and use inks and coatings that have low or no VOC emissions, minimizing the release of harmful chemicals into the environment. We do not encourage the use of plastic coatings for aesthetic purposes, except when it is essential for the longevity of an item. When plastics are necessary, we choose options that are recyclable or biodegradable to minimize their impact on the planet.

We believe in supporting local businesses and reducing our carbon footprint, which is why we prioritize the use of local printers whenever possible. If you are a remote client, rest assured that we will source services that align with our values and yours.

At Autumn Dahlia, we take a holistic approach to design, always considering the lifecycle of an item. We may suggest digital alternatives when appropriate, or design products that can be easily recycled or repurposed. We are committed to creating sustainable solutions that not only look good but do good for the planet.


We are not just another branding studio; we are a community of like-minded individuals who share a passion for creating a more sustainable future. We do not support greenwashing campaigns or companies that are actively contributing to the destruction of our planet, its inhabitants, or human welfare. We invite you to join us in our commitment to sustainability and responsible business practices.


Thank you for considering Autumn Dahlia Creative Services. We look forward to working with you to create a brand that is anything but cookie-cutter, sustainable, and socially conscious.


Always wishing you creativity, abundance, and joy,

Sarah Goodell

Autumn Dahlia Creative Services

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